Many international companies withdrew from the market after Russia's full-scale invasion of Ukraine. However, some companies still remain in the aggressor country.
This was said by Channel 24 anti-crisis and reputational adviser Sergei Bidenko. According to him, the time will come when they will check where the companies were and how they acted during the war between Russia and Ukraine.
When the companies feel losses due to work in Russia
Bidenko noted that companies that continue to do business in Russia have already lost a lot and are now closing their stores.
I am sure that in a competitive environment Metro, Leroy Merlin which allegedly now continues to put pressure on Ukrainian employees, Auchan – they will still receive their own from the Ukrainians, – said the anti-crisis and reputational adviser.
After all, he noted, the time will come when they will do a reconciliation about where the companies were and how they acted during the war between Russia and Ukraine.
What losses will the companies remaining in Russia suffer: see video
How long will companies suffer reputational losses
Bidenko believes that they are talking about some kind of pyramid that has turned on, which will be very difficult overthrow again.
Therefore, I think that after the end of the war, it may take up to 10 years for the resumption of business in Russia in the volumes in which they were, he noted.
At the same time, the anti-crisis and reputational adviser is sure that Ukraine will have insane support and everything will recover much faster.
- Since February 24, many international companies have announced their withdrawal or restriction of activities on the territory of Russia against the backdrop of a full-scale invasion of Ukraine by the aggressor country. However, a number of such statements still remain at the level of only official communications.
- Despite the war between Ukraine and the Russian Federation and numerous sanctions imposed against Russian companies in Ukraine, many Ukrainian companies remain associated with the aggressor country . In addition, the connection is mirrored.
- The American company Imperva, working in the field of cyber defense, providing cloud services, was supposed to leave the Russian market in March. It turned out that now hundreds of Russian businesses are successfully using Imperva services.
