Starlight Media CEO Alexander Bogutsky became the hero of the new issue of Fedoriv Vlog.
In his interview, Alexander Bogutsky explained what helps the company remain the leader in the attention economy, why digital is not a competitor to TV, but an additional channel for content distribution.
Alexander Bogutsky – in the Fedoriv Vlog issue
Television, says Alexander Bogutsky, is the only media where you can’t inflate views, where statistics won’t rise due to bots, where the results of cooperation can be seen in sales.
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“Television has ceased to be a place where a ticket costs $1 million,” notes Alexander Bogutsky.
Digital, continues the CEO of Starlight Media, is also a platform for broadcasting content.
But 60% of the most popular shows on YouTube are TV shows. They are all part of Ukrainian culture.
– Television for the country is something special, because we create national projects every day. In 2024, we, Starlight Media, made 97 of the 100 most popular TV products in Ukraine, – says Alexander Bogutsky.
In his opinion, to get an increase in clients, companies need to allocate a budget for TV advertising. And then – the right brand, the right slogan, the right video or integration, and the results will not be long in coming.
In addition to discussing television as a business, Andrey Fedorov also had the opportunity to look behind the scenes of the television kitchen – literally and figuratively.
Alexander Bogutsky gave him a tour of the new set of the cult culinary show MasterChef, where Andrey met the judges of the project – Hector Jimenez-Bravo, Olga Martynovskaya and Vladimir Yaroslavsky. And he even received a white apron from them.
Moreover, the host of Fedoriv Vlog visited the place of the participants of the quiz show Pole – they, together with Alexander Bogutsky, competed in a battle, trying to guess which brands own famous slogans.
