Akhmetov made a smart move/Archive Channel 24 The domestic information space was agitated by the news that the oligarch Akhmetov was transferring his own media resources to the ownership of the state and was leaving the Ukrainian media market. digital marketing Roman Shevchuk.
In the process of commenting, the expert drew attention to the aspects that determined the logic of the parties in the agreements on the transfer of their media capacities by Akhmetov to public use.
Back to news The office planned and is now implementing the idea of controlling the Ukrainian media market,” explains Shevchuk.
“As for working with the media, I now know for sure that all media are undergoing significant cuts. This has always been an expensive business, but now advertising revenues have been greatly reduced. Accordingly, the vast majority of media are significantly reducing staff, reducing wages. Therefore, keep such “The media empire is now financially very unprofitable. There are rumors that Akhmetov plans to enter the Polish media market and lobby his energy interests there,” the expert explains.
The expert believes that the situation is beneficial for both Akhmetov and the OP/Photo courtesy of the speaker
Signal of power?
Akhmetov, within the framework of the law on oligarchs, played competently, handed over the media business to the state, which sends a signal that he is not an oligarch type and obeys the laws.
“At the same time, this is a big burden for the state. After all, maintaining such a structure is very difficult both financially and intellectually,” the expert emphasizes.
In his opinion, Akhmetov has now thrown off the financial burden, which will not bring him dividends in the near future.
Influence the political agenda until it comes out through the media, therefore this is a logical step on his part,” says Shevchuk.
“It also seems to me that this is an indicator that Akhmetov does not believe that the situation in Ukraine will stabilize in the near future. He has lost a significant part of his assets . If a person with such influence as he does not believe in stabilizing the situation in Ukraine, this is a bad signal and it makes no sense for him to keep and pay for such an army of journalists,” the expert suspects.
Now the expert is most interested in who will be next. “Many say that it will be Pinchuk with his media business,” concludes the political scientist.
Recall that Minister of Culture and Information Policy Alexander Tkachenko said he was surprised by Akhmetov's decision. He explained that the decision of the oligarch cannot but affect the Ukrainian media market.
