On iPhone SE accounted for about 19 percent of the sales of all Apple smartphones. It is reported by 9to5mac, citing a report from Consumer Intelligence Research Partners (CIRP) for the last financial quarter.
Analysts confirmed the success of the model, which accounted for 19 percent of all sales of Apple smartphones. The Agency noted that the smartphone was presented only in mid-April. The main buyers of SE called owners of older devices, such as iPhone 5, 6 or 7, and Android devices.
According to the CIRP survey, 72 percent of the owners of the new device has not updated their smartphones about four years since the release of the original SE in 2016. “The new iPhone SE was appropriate for a specific segment of longtime iPhone users,” said CIRP co-founder Mike Levin (Mike Levin). Levin concluded that these people are “really waiting” for the new gadget and the moment when they will be able to update your smartphone.
As of June, the best-selling smartphones brand iPhone was 11, which accounted for about 35 percent of sales. In June of 2019 the most popular device Apple iPhone was voted the XR, took a share of nearly 50 percent.
After the release of iPhone SE in April, analysts have described the main buyers of the new model. According to them, the device will be available to buy those who owns older devices like the released in 2014 the iPhone 6. “These are people who use the telephone for four to five years until it breaks or the battery will fail”, — reported in the report of the expert Agency Gartner, Annette Zimmermann (Annette Zimmermann).
