In Russia, instead of McDonald's, “Delicious and Point” was opened/Collage of 24 channels
Because of Russia's attack on Ukraine, all civilized companies began to refuse to work for the aggressor. Stores of well-known brands, chains of restaurants, and much more were closed there.
McDonald's, behind which the Russians wept and marveled, also left. The authorities should please the population with something and they immediately said that they would open something of their own. Like, more patriotism needs to be shown, channel 24 reports.
The Russians pretended to replace McDonald's
Russian propaganda media were filled with happy headlines. Like, it's enough to mourn McDonald's, now in its place there will be a domestic institution “Delicious and that's it.” They learned about this from the owner of the new-old chain, Alexander Govor.
Moreover, he even said that the McDonald's franchise in Russia stopped working, but he amuses himself that he can enter the new brand.
It is strange that the Russians claim that the establishment is new, although they themselves at the same time call it only the updated McDonald's in Russia. They say that there will be no alcohol on the restaurant's menu, but they plan to adapt tastes depending on the region.In fact, in the story of McDonald's replacing it or creating a new establishment, the Russians once again proved that they are not really capable of coming up with something new and unique of their own. After all, the menu of the seemingly new establishment remained the same as it was at McDonald's. They didn’t even want to get creative with the names of the dishes. They simply removed the prefix “Poppy”.
Even such “proud” Russians were stingy to buy a new uniform for their employees. Of course, there is a crisis in the country, sanctions from all sides, you can save money and just dress them in old clothes that were inherited from McDonald's.
Yes, and they didn’t stop saving on this, and even more so, they didn’t start thinking about new logos and so on. After all, old symbols were simply erased from the menu, trays and uniforms of McDonald's. At the same time, the workers themselves had to pick up the badges. In a dialogue on the social network, they gave advice to each other that sandpaper wipes them off better. Some scrubbed for 8 hours.
How McDonald's left Russia
- At first, the restaurant closed establishments, but promised to save salaries for employees. Everyone thought that the war would end quickly and it would be possible to work again, but this did not happen. Therefore, the Mcdonald's restaurant chain sold the Russian chain to its partner, current licensee Alexander Govor.
- The businessman previously managed 25 restaurants in Russia. Now restaurants are working under a new brand. The sale and purchase agreement provides for the safety of jobs for the staff for at least 2 years.
- At the same time, for ordinary Russians, the closure of Mcdonald's looked pitiful and tragic. There was a case when a man chained himself to the door of an institution for alleged protest. And on the last day of the establishments, kilometer-long queues lined up for them. Because of the hysteria, the Russians even sold leftovers and packages from a fast food establishment online.
