During the war, every person should be an ambassador, telling foreigners about Ukraine.
The first lady of the country Elena Zelenskaya stated this in interview We — Ukraine.
She spoke about two types of diplomacy — hard and soft.
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What is the power of soft diplomacy
— There is official diplomacy — This is hard power diplomacy, this is economic diplomacy, geopolitical, military, financial. These are complex mechanisms handled by professional diplomats. And there is the sphere of soft power diplomacy. This includes cultural diplomacy, sports diplomacy, scientific diplomacy, and educational diplomacy. And historically it is believed that the First Lady — it is an actor of soft power diplomacy. Therefore, our capabilities — This is an emotional impact and it is available to every person. Therefore, now every person should be an ambassador of Ukraine, — she noted
In her opinion, the more Ukrainians communicate with the outside world, the more foreigners will learn about us.
— It seems to me that it is right to ask yourself the question that if the person with whom you are communicating has never had contact with a Ukrainian before and this is the impression that you make on him, this will form his impression of Ukraine. Give more positive things about us, talk about what you love and then you will make even more people in the world fall in love with us, and each of them will then become our ambassadors, — Elena Zelenskaya told.
By the way, also in an interview Zelenskaya said whether she considers herself the chief adviser to the President of Ukraine.
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