YouTube has published a list of the top 10 videos of the Cannes Lions 2021 international advertising festival, which showcases the most in-demand products at the peak of the coronavirus infection in the world – from June 1, 2020 to May 30, 2021. In total, these commercials have received over 635 million views.
The first top 5 was distributed among commercials from Korea, Egypt, India, USA and Switzerland. The organizers emphasize that this proves the demand for high-quality advertising around the world.
Many stars can be seen on the charts this year. These include Michael B. Jordan in an advertisement for Amazon's Alexa column, Robert De Niro looking for drama in a MySwitzerland advertisement with Roger Federer, BTS, which declares its love for planet Earth with Hyundai Motor Company, and sports legends Serena Williams, LeBron James and Cristiano Ronaldo in Nike ads.
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So, what, according to the jury, became the most acute topic, and what products were most expected by people on the planet during the coronavirus pandemic.
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One of the hottest topics for consumers is travel. This is confirmed by the commercials for Imagine Your Korea and MySwitzerland.
In a time of uncertainty, shoppers looked to brands like Amazon, Oppo and Apple to place their products in the spotlight.
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Google and YouTube have been working closely with the Cannes Lions Festival for over 10 years.
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