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The world's second largest smartphone manufacturer, Xiaomi Corporation, has announced a change to its branding system. From the third quarter of this year, he will replace the Mi brand with Xiaomi.
The corporation still has two main brands – Xiaomi, which, according to the company's statement (available to the editors), will represent “a technological peak and a premium experience of use”, and Redmi, which offers the company's products at more affordable prices and is aimed primarily at youth audience. As the company says, over time, the dual brand system will be extended to the Xiaomi ecosystem and IoT products.
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