IPhone sales slowed ahead of Apple's presentation. This is reported by the publication GizmoChina with reference to the report of the agency Wave7 Research.
IPhone sales – especially the iPhone 11 and SE models – have declined in recent months, analysts said. At the same time, against the general background, the decline does not seem significant, but it is obvious. Experts linked the drop in sales to the coronavirus pandemic, due to which, in particular, only 58 percent of Apple retail stores are open in the United States. At the end of June, the figure was 80 percent.
The report also says that consumers are awaiting the presentation of new iPhones and consider the beginning of September as the worst time to buy smartphones. This is due to the fact that after the release of new devices, the cost of previously released devices will decrease. Analysts have called the iPhone 11 and SE smartphones, which are more noticeable than other Apple devices will fall in price after the announcement of the new iPhone. The event of the American company, which can show the new iPhones, will take place on September 15.
At the end of August, network insiders said that the cost of the iPhone SE released in the spring will decrease after the announcement of new Apple smartphones. According to sources, SE will be priced at $ 349 instead of $ 399. The report says that the iPhone 11 introduced in the fall of 2019 should also be cheaper.