Analysts of the M.Video-Eldorado company reported that wireless headphones have become more popular among Russians than wired ones. According to their data, in the first quarter of this year, for the first time, they occupied more than 50% of sales in the domestic market in quantitative terms.
It turned out that in the first quarter of this year, the domestic headphone market grew to 12.8 billion rubles. At the same time, the share of wireless headphones increased by 21% in unit terms and 20% in monetary terms. The company also drew attention to the fact that in January-March, every third pair of all types of headphones sold was a TWS model, and wireless headphones, in turn, accounted for 8.5%.
Analysts also shared a list of the most popular wireless headphones among Russians. So, the first place was taken by the Xiaomi Earbuds Basic 2 model, while the second was the JBL C100SI. The third place was taken by Apple AirPods, followed by Apple AirPods Pro and JBL T110BT.
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