The REWE Group combines Billa and Merkur, the Merkur branches will be called Billa Plus in the future. “Today” shows where you still shop at Merkur.
In April, Merkur and Billa will become a family, Billa will remain Billa and Merkur will become Billa Plus. It needs “a bundling of forces. Two strong sales formats that have been successful for decades are now moving even closer together, can support each other even better and act in a more targeted manner in the offerings for our customers,” says REWE board member Marcel Haraszti about the step taken in April 2021 is done.
Contrary to previous assumption, Mercury does not completely disappear. While the Merkur large area is being transformed into Billa Plus, Austrians can at least continue to shop at Merkur in some locations. Specifically, the “Merkur inside” shops are to be retained (for the time being), reports the “CASH” business magazine. “Merkur inside” is about the Merkur shops that are integrated in many of the domestic BP petrol stations.
“Merkur inside” is to be retained despite the merger and nothing will change for customers, the REWE Group confirms to “CASH”. It should even work on further concepts for the future. The Merkur shops, which are up to 120 square meters in size, can be found in 85 of the more than 250 petrol stations in Austria, according to BP.
But what exactly will change from April? In addition to a new name (“Billa Plus”) and a new brand, the Merkur branches affected will also be given a new color and packaging. Employee clothing will also change. The principle remains the same, green parts turn yellow, as with Billa.
