Tinkoff, together with the Mobile Art Theater, staged the audio performance “Rosmagia” with the participation of the voice assistant Oleg in the title role.
The play is based on the works of the Strugatsky brothers. You can get acquainted with it in the Moscow Art Theater mobile application. It will be available for a month only for Tinkoff clients. From October 2, all other users of the Moscow Art Theater will have access to the audio performance, but for money.
The peculiarity of the production is in the use of augmented reality (AR) technologies. It will help revitalize various elements of urban infrastructure.
Voice assistant Oleg plays the role of Privalov's assistant, who supports the other main character. Tinkoff Bank believes that the presence of Oleg in the sound performance is useful so that “people get used to the voice assistant who will be in their lives, they can get to know him better and feel sympathy.”
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