The Vkusville chain of stores seems to have gone down in history again. No sooner had the scandal with the publication and removal of material about the LGBT family subsided, as the company's PR specialists gave a reason to talk about themselves again.
This time, the scandal followed after one of the Twitter users ironically pointed out the price tag for Vkusvilla cheesecakes, which coincides with the numerical Nazi symbols. In response, the network account quoted a neo-Nazi chant. After the outrage of Twitter users, the comment was deleted.
The previous head of the Vkusville content factory manager Roman Polyakov and several other employees from his team quit some time ago: after their content mentioning the LGBT community was removed by the decision of the company's management. Recently, Vkusville has posted a number of advertisements for hiring PR specialists.