On May 19-22, the 25th Russian Internet Forum (RIF) will be held in the Moscow region – rif.ru.
Traditionally, the forum will feature the latest analytical data on Runet, a dialogue between the industry and the state will take place, and an industry agenda will be formed.
This year, the organizers identified several key topics and formats of the forum in order to make the dialogue as substantive and complete as possible.
This year, the main spring platform for communication between Runet players, RIF, celebrates its anniversary – the forum turns 25 years old. In connection with the celebration of the significant date, the organizers not only increased the duration of the forum (4, not 3 days, as before), but also expanded the program. RIF will become not only a large-scale discussion platform, but also a bright festival that will combine an exhibition, a show, a music program, quests and competitions for participants.
This year, the main topics of the forum will be:
- AI transformation
- Technology and people
- Digital audio – nextstep internet development
- How Do Buzzers Buy Brands? About bloggers and working with them
- Digital product management
“RIF is a key industry event that has been gathering an active Runet community for 25 years in a row. This year, the key feature of the forum will be an expanded program: we are enlarging the festival and networking components, and the key requirement for the reports that will be presented at the forum will be their exclusivity. We are confident that this year RIF will become special for the participants – we all missed offline events, live communication, dialogue between the industry and the state in real time. At RIF 2021, we are making every effort to ensure that RIF becomes a platform where the development paths of Runet will be set at least for the next year, ”comments Sergey Plugotarenko, Director of the Association for Electronic Communications (RAEC).
Speakers from major companies such as Yandex, Alfabank, AliExpress, Spotify, Mail.ru, Vkontakte, Gazprom Media, MTS, Beeline, Rassvet.Digital, Rambler & Co will talk about digital product management, targeted advertising trends, ecom trends, digital product development products, digital audio, GR, data solutions in martech strategies and PR.
As a reminder, the forum will traditionally open with the main analytical panel, which will present the most relevant data on the Runet economy.
The GR-component is one of the most important in the formation of the forum program. For an effective dialogue between the industry and the authorities during the RIF 2021, several different formats are envisaged: closed meetings, thematic round tables.
Also, all days at the sites of the Lesnye Dali boarding house, exposition zones, educational tents, a media center, sports activities and networking zones will be deployed.
The participants will be representatives of large, medium or small businesses, technology startups, developers, designers, PR specialists or digital marketers, representatives of relevant ministries and departments, media and bloggers.
The organizer of the RIF is the Association for Electronic Communications (RAEC). Support is provided by the Ministry of Digital Development, Yandex, Kaspersky Lab, Coordination Center for domains .Ru / .РФ, RU-CENTER, Skillbox, MediaScope, Gino, Kokoc Group, SberCloud and other leading Internet players operating in the Russian market, as well as many representatives of the digital economy industry and related industries.
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