The head of the UFC called the cost of the organization

Dana White

The president of the Ultimate Fighting Championship (UFC) Dana White, in an interview with YouTube channel TSN, called the current market value of the organization.

White said that the amount is nine or ten billion dollars, noting that the growth of social media has brought them a lot of income. “People have been laughing at me for 20 years. Keep laughing! During the pandemic, we grew by 30 percent. We have exceeded 10 million YouTube subscribers, which earned us Diamond Play status. It has been an amazing year for us, “added the head of the UFC.