The analyst said that the new Instagram services will not become more popular than TikTok According to Andrey Yablonskikh, TikTok users already have a multimillion audience.
Instagram and Facebook launched Reels short video and music service in Russia on June 23. Service users will have access to music features on both social networks.
President of the International Academy of Digital Communication Andrei Yablonskikh said on the air of Radio Komsomolskaya Pravda (radiokp.ru) that these services would not be popular.
“If we talk about Russia, then all our popular TikTokers upload their videos from TikTok to their Instagram stories. I do not think that they will do all this twice, they are used to doing it already in TikTok, there is no point in posting all this in Reels, ”the expert said.
He noted that Instagram usually dictates Internet trends, so Facebook's management strives to surpass the popularity of TikTok. According to Andrey Yablonskikh, such a service may interest only those who do not use TikTok.
Earlier it became known that Instagram introduced new rules according to which adult users will not be able to write messages to children and adolescents under the age of 18, if they are not their subscribers. Eldar Murtazin, an analyst at Mobile Research Group, said that in practice these restrictions would not work.
