Sony representatives believe that the situation with the availability of the PlayStation 5 on sale will improve by the end of the year. This is reported by the ArsTechica edition.
In a conversation with reporters, the head of Sony Interactive Entertainment Jim Ryan (Jim Ryan) said that restrictions on the sale of the new generation console will be gradually removed. “During 2021 and every month the situation will improve,” a top manager of the company said. At the same time, the head of Sony refused to guarantee that the PS5 will be available in all markets until the end of the year, in particular, before the Christmas holidays.
“The rate of improvement in supply will continue to grow throughout the year,” Ryan said. He also explained that the company cannot solve the problem of the lack of game consoles at once. At the same time, Jim Ryan admitted that Sony plans to sell more consoles in 2021 than were sold in the first 12 months after the release of the predecessor of the new console, the PlayStation 4. Earlier, the company said that 4.5 million PS5 units were sold in November and December. …
Experts interviewed by journalists were skeptical about forecasts of a decrease in the deficit for game consoles. Ampere analyst Piers Harding-Rolls noted that Sony and Microsoft will regret not being able to release more set-top boxes to meet demand. Creative Strategies expert Ben Bajarin said that in order to increase sales, it is necessary to solve the problem of semiconductor shortages, to which he “sees no end.”
The report says that the PlayStation 5 is one of the most requested gadgets in recent months. Due to the coronavirus pandemic, the demand for game consoles and software has grown. The shortage is also facilitated by the shortage of semiconductors for the production of technically complex products – consoles, computers, smartphones, components for self-driving cars.
Previously, Bloomberg analysts predicted that the semiconductor shortage will continue in 2021 and affect the electronics market and the automotive industry. The reason for the shortage is the fact that market participants need a large number of microprocessors, and equipment suppliers are overwhelmed with offers and do not have time to fulfill orders.
