Russian startup Mishka AI began selling the English-language version of the Smart Bear toys in the United States, Inc. In the States, the product is called Smart Teddy. The basic equipment of the device includes several dozen fairy tales from different nations of the world, various tasks for children and four types of games. The company wants to introduce a subscription model and expand its English content library.
Now Americans can order Smart Teddy on the company's website. The smart toy will hit Amazon at the end of June. The content of the device will be regularly updated, it is downloaded from the cloud via Wi-Fi. Parents can control the bear through a special application, and children can use buttons and NFC stickers on the toy.
Mishka AI entered the American market with a basic set, which contains 28 fairy tales from different peoples of the world, tasks from cleaning toys to putting to bed, as well as four types of games: alphabet, acquaintance with numbers, riddles and “choose the extra word.” Psychologists and methodologists took part in the creation of the media library. The firm is looking to introduce a subscription model and expand its library of English-language content.
“In 2018-2019, we spent enough time in the United States to build a network that helped us work remotely on product localization and other business tasks. Of course, I had to learn how to launch all the main processes remotely and something was unusual, but due to this, the launch in the United States was even cheaper than planned, “said Svetlana Zakharenkova, co-founder of Smart Bear.
The company indicated that the revenue from the sale of toys in the United States is $ 25 billion per year, which is almost 20 times more than the Russian market. The US market accounts for a quarter of the global market, with the smart toy segment growing the fastest. Within three years, the Russian startup expects to become one of the leaders in the market for smart toys for preschoolers in the United States and sell up to 1 million devices annually.
Mishka AI began work on the Smart Bear prototype in 2017. The first sales took place in January 2019. The company is engaged in engineering and methodological development of the device in Russia, and the content team for the English-language version of the toy is located in the United States.
In Russia, one “Smart Bear” costs 9990 rubles. The device is preloaded with 35 stories and fairy tales. In addition, you can subscribe and access 400 fairy tales in the app.
Photo: frame from video / YouTube-channel Giox.ru
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