On Thursday, October 14, the Runet Rating – 2021 award announced its winners. VisCom, which is responsible for visual communications of the Rambler & Co media holding, won silver in the Culture, Art, Society nomination. The award went to the Digital Rebirth project, a guide to digital design trends for 2021, based on VisCom's own research.
According to the project, the time has come for a new Renaissance for visual communications. Like Renaissance artists, modern designers again draw inspiration from natural beauty, create intricate shapes and emphasize the dominant role of humans – the user can now be a part of digital projects using AR technologies and interactions.
“I am glad that the jury gave a positive assessment to our innovative project. And this is all the more gratifying since the award was given to an absolutely non-commercial story that reveals the secrets of the future design not only for the professional public, but also for a wide range of art lovers. I would also like to add that we will continue to develop “Digital Revival”, presenting to specialists and ordinary viewers even more useful and interesting information in the field of design and technology ”, – noted Vladislav Tyutyunikov, director of visual communications at VisCom Rambler & Co.
Runet Rating is an annual all-Russian competition for websites and mobile applications. The works are evaluated in two large stages: first, a popular vote takes place, then the formed long-lists are reviewed by members of the jury – leading professionals of web and mobile development, as well as business representatives.
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