The shade chosen is “warm and cozy.”
Pantone International Color Research Institute named the main color of 2024 years.
This is stated on the company website.
The color is called 13-1023 Peach Fuzz and is described as “a velvety, delicate peach whose all-encompassing spirit enriches the mind, body and heart.”
“A warm and cozy hue that celebrates our desire for connection with others. PANTONE 13-1023 Peach Fuzz takes a fresh approach to a new softness. Gracefully sensual, this is a heartfelt peach hue that evokes a sense of tenderness and conveys a sense of caring , community and cooperation,” the message says.
Take a look at this post on Instagram
Pantone Color Institute Executive Director Leatrice Eisman noted that in search of a shade that reflected the innate desire for intimacy and connection, they chose a color that exudes warmth and modern elegance:
“A shade that resonates with empathy, offers a tactile embrace and effortlessly combines youth with timelessness.”
Note that Pantone has chosen the main color of the year every year since 2000. The Pantone Color Institute research center is engaged in experimental work with color and its influence on fashion, interior design, printing, film and advertising. The Color of the Year for 2023 was “an unconventional red for an unconventional time” 18-1750 Viva Magenta.
Recall that Andre Tan named the main trends of winter 2023-2024. The fashion designer told how to replenish your wardrobe.
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