This year far below the long-term average. Porsche Holding can expand market share.
The Salzburg Porsche Holding draws an ambiguous conclusion about the past financial year. Although the market share could be expanded, the number of cars sold fell sharply due to the Corona.
The details: Projected for the year as a whole, Holding Director Hans Peter Schützinger expects 245,000 new car registrations for the overall market. That would be a decrease of around a quarter (minus 25.6 percent) compared to the previous year and the worst sales year since 1987. “The first lockdown in spring put the market in a state of shock,” said Schützinger when presenting the annual figures. “We did not come close to the annual targets in the following either.”
With Porsche Holding the minus was “only” 22.2 percent, so that the market share increased from 34.9 to 37.0 percent. For the first time since 2003, the VW Group has a larger market share in Austria than in Germany (36.5 percent). There were record values at Skoda, Seat and Porsche, and Audi was also able to gain 0.7 percentage points again after a few bad years. Of the top 10 car models in Austria, eight come from the VW Group: Octavia, Golf, Polo and Fabia lead the ranking. The general importer of the VW Group sold a total of 653,300 new vehicles in Austria and 28 other countries.
Skoda Octavia.
In Austria, the diesel market share stabilized at 37 percent, while that of gasoline-powered vehicles fell from 54 to 44 percent in favor of alternative drives. Thanks to the subsidies, the electric drive rose from 2.8 to 5.6 percent. Schützinger expects 290,000 new vehicles in 2021, with early purchases in the first half of the year due to the increase in Nova in July.
Speaking of NoVA: With the increase, Schützinger, like many of his industry colleagues, is taking a hard line. The ecological steering effect was not successful because it was a linear increase across all vehicles. It was not an “economically sensible transformation” and it had not been communicated with the industry in advance. The increase mainly affects SMEs. He mentions a Crafter Doka flatbed truck as an example. This will increase in price from 45,000 to 56,500 euros in mid-2021. In 2024 it will be 62,400 euros.
