On November 3, the Moscow International Advertising Festival Red Apple will take place at the Start Hub at Krasny Oktyabr. The speakers' speeches will be distributed in three halls, in which sessions on four topics will be held in parallel: artificial intelligence, creativity and ideas, advertising difficulties and prospects, as well as education in theory and practice. It will be possible to attend the event both offline and online.
At the session on artificial intelligence, neural networks and higher intelligence, speakers will talk about the benefits and application of such technologies of the future in life today. A separate block will be devoted to digital creativity, the organizers of the festival said.
Creative directors of large companies will share how to generate ideas in 2021 and find inspiration. The participants of the lecture will tell how corporate styles were created for Red Apple, Typomania, “Creachella” at Depot, EPDA. Speakers will share how brands are born that are trusted by millions of people.
Participants will also discuss the role of streaming in the evolution of the music business and changing content consumption patterns. They will clarify whether media, labels, producers are needed, or whether a laptop, headphones and a social media account are enough.
In the section on advertising difficulties and prospects, the organizers gathered representatives of both publications and brands. Speakers from both banks will share their experience on how to make cool special projects and squeeze the maximum efficiency out of them.
The education block will talk about expectations, reality and prospects. There will also be a discussion of representatives of business, education and recruiting.
The broadcast of all halls will be available on the official website of the festival. Registration is already open.
Photo: vk.com/miaf_redapple
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