According to the “Financial Times” there has been a purchase offer, but no discussions have yet been held.
According to a media report, the US software giant Microsoft has approached the photo platform Pinterest with a purchase offer in recent months. However, there are currently no talks between the two sides, reported the Financial Times on Thursday. A takeover would cost Microsoft around $ 51 billion (42 billion euros).
No reaction
Neither Microsoft nor Pinterest initially responded to requests from the AFP news agency. On the New York Stock Exchange, the price of the Pinterest share rose by more than four percent.
Pinterest is a kind of virtual pin board for sharing images in different categories and can also be used as a search engine for products. The business model is based on the sale of advertising. The site also plays a role in online retail, as many brands use the network to draw customers' attention to their products.
Strengthen your position
With a purchase of Pinterest Microsoft would strengthen its position in the online networks and would obtain extensive user data.
The company already owns the LinkedIn career network. In the past year, Microsoft tried to take over the video platform Tiktok, which belongs to the Chinese Internet company Bytedance. The then US President Donald Trump wanted to force a sale of Tiktok.
