Business social network LinkedIn, which launched Stories (disappearing entries at the top of the feed) last September, announced the upcoming shutdown of the feature. According to LinkedIn Senior Product Director Liz Lee, it has emerged that social media users are reluctant to create a disappearing contact. The feature will be suspended on September 30th.
“We learned that you expect something different from LinkedIn: you want the videos to stay on your profile, not disappear … It turns out that you want to create videos that stay relevant and tell your work story in a more personal way.” – conveyed the words of Ms. Li on the LinkedIn blog.
Create Stories, LinkedIn developers “assumed that people didn't want informal videos to remain on their profile,” said a company spokesperson. In this way, LinkedIn hoped to reduce barriers for people who hesitate to maintain their page, she said.
LinkedIn, along with Twitter, became another social network that added the story function later than competitors and subsequently abandoned it. Twitter explained the abandonment of its analogue of stories – the so-called fleets – by the fact that the feature did not increase the number of active users of the network.
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