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Lidl is now bringing this innovation to the shelves

by alex

All Lidl employees receive a corona bonus.

The discount store Lidl wants to reduce its use of plastic in Austria and is therefore increasingly using recycled plastic in household goods .

As part of the “REset Plactic” strategy, Lidl wants to stem the flood of plastic: Together with the environmental division PreZero of the joint parent company Schwarz Group, the discount store in Austria is now bringing housewares made of recycled plastic onto the shelves on a campaign basis.

The new housewares consist of at least 95 percent recycled plastic and use significantly fewer resources to manufacture them, the company said in a press release on Tuesday. In the future, clothes hangers, folding boxes, buckets, laundry bins, laundry tubs and laundry baskets are to be produced in this way.

A large part of the processed plastic waste comes from packaging from supermarkets in Austria, Germany and Italy. Lidl promises that the entire subsequent recycling and manufacturing process will be carried out in Europe.

“With this joint project, we have again succeeded in closing cycles and giving plastic waste a new life and thus proactively contributing to a more sustainable world,” said Clemens Stockreiter, Managing Director of PreZero Polymers, convinced of the new products.

With household goods made from recycled plastic, customers would have a more sustainable alternative to choose from and could actively contribute to conserving important resources by purchasing them. As Lidl explains, almost 1,500 tons of old plastic have already been reused through the manufacture of the new household goods products and new plastic has been saved.

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