MegaFon has combined the most popular digital products into a single MegaFon Plus multi-subscription. For the first time, two major players from the same segment appeared in one offer – online cinemas IVI and START, as well as the largest book service MyBook and the SberSvuk music application. At the same time, it is not necessary to be a MegaFon client in order to activate a multi-subscription.
“We decided to move away from the standard subscription model, when less popular services gather around a successful product with the expectation of attracting an audience at the expense of the flagship,” explained Vlad Wolfson, commercial director of MegaFon. “Based on the needs of subscribers whose interests we know thoroughly, we have collected in a single subscription the bestsellers that occupy leading positions in their categories.”
MegaFon Plus offers a single subscription to four services for 399 rubles a month, which will save more than 60% of the total cost of all incoming products. Each user will save more than 8 thousand rubles per year.
