The industry will not recover before 2022, stressed the association.
Italy's fashion industry suffered a decline in sales of 26 percent in 2020 compared to the previous year. This corresponds to a decrease of 25 billion euros, according to the industry association Confindustria Moda, which examined the annual results of several leading fashion companies. The association does not expect a recovery until 2022.
The pandemic year 2020 put an end to a multi-year growth trend. In the first few weeks of 2021, a trend like the last quarter of 2020 with an 18.4 percent drop in sales was reported. A drop in sales of 10 percent is expected in the second quarter of 2021. The industry will not recover before 2022, stressed the association.
“Together with tourism, we are the sector that has been hardest hit by the pandemic. We have reacted and continue to invest, but now it is important to organize trade fairs again, to travel and to receive customers in our shops again, Tourists included, “said Cirillo Marcolin, President of Confindustria Moda, according to the Milanese daily” Sole 24 Ore “(Tuesday edition).
In this difficult situation, the fashion week in “phygital” format began on Tuesday in Milan, a hybrid form in which, in addition to mostly digital events, some real shows also take place. The presentations of the collections are planned according to strict anti-Covid rules. Some defilees take place on online platforms.
