MOSCOW, April 13. / TASS /. Leading experts in the field of creative industries will hold 20 free workshops on the creation and promotion of content at the international forum IPQuorum: Tech for Content, which will be held on April 26-27 at the Skolkovo Innovation Center. This was announced on Tuesday by the organizers of the forum.
“IPQuorum will present 20 ways to create and promote content – exactly as many workshops are planned within the forum. Experiments, non-standard solutions, unexpected collaborations and bold challenges of the time that contribute to the creation and promotion of creative products form the basis of master classes. You can take part in them free of charge. “, – said the organizers.
During the first series of workshops dedicated to technological tools for content creation, Igor Osipov, Chairman of the Board of Directors of Digital Science Russia, Eastern Europe and the CIS, will talk about the use of artificial intelligence for writing news, musicians Paul Punch and Samaji will show how to come up with music bestseller, teacher of the re: Store Academy Artur Mikheev will teach how to create a selling video using a smartphone, and Sergey Gevlich, co-founder of Smysloteka, will talk about packaging key information into videos for solving business problems.
Dmitry Kovalev, producer and head of the production department of the Prophet integrated communication solutions agency, will devote a master class to the role of visual images and aesthetics of emotions in business development, media artist Vadim Epstein will hold a workshop on the use of neural networks and imaging tools, 3D designer-generalist of the Prophet integrated communication solutions agency Daria Kuptsova will talk about 3D photo scanning in commercial projects of creative agencies.
The second series of workshops will focus on the management, protection and distribution of content as a business asset. The founder of the blogging agency PurpleDoor Alexei Pak will talk about how to attract an audience with short and simple entertainment videos, the CEO of the environmental platform Offsetted Alexander Lazarenko – about the carbon footprint and eco-marketing strategies, Associate Professor of the Digital IP Scientific and Educational Center Konstantin Leontyev – about what distinguishes an idea from object of copyright and where is the line between copying and acceptable borrowing.
The joint workshop will be held by personal growth coach Maria Pronina and Instagram bloggers Elizaveta Zolotukhina, Nadezhda Luchkova and Irina Kuznetsova. They will tell you what barriers prevent the development of creative accounts and how to find effective ways to promote content in a hyper-competitive environment. “The workshop program also includes a presentation on the promotion of cultural institutions on the example of the Murarium Museum and much more,” the organizers said.
About Forum
In just two days, IPQuorum will host over 60 sessions, discussions and master classes. The speakers will be foreign and Russian experts in the field of digital transformation, creative economy and the global IP market. The business program covers all types of creative industries: from fashion, industrial design and catering to art, IT development and marketing. Participants will be able to share their views on how to value, protect and monetize creative and technological assets, as well as determine how to stimulate business investment activity in the creative market.
The organizers of the forum are the Ministry of Culture of the Russian Federation, the Skolkovo Foundation, and the IPChain Association.
The co-organizers and partners of the forum are the Federation of Intellectual Property, the Eurasian Confederation of Societies of Rights Holders, the World Intellectual Property Organization (WIPO), the Scientific and Educational Center for Intellectual Property and the Digital Economy Digital IP. The communication partner of the forum is Prophet, an integrated communication solutions agency. The official partner of the forum is the Gazprom-Media holding.
The event will be supported by Roskulttsentr, the Association of Film and Television Producers, the Russian Animated Film Association, the Novy Vek Bank, the Soyuzmultfilm film studio, Smysleteki, Mediana, Russian Seasons, Ipex, IPCodex, Fonmix, Co-Fi, n'RIS , Universal University.
General information partners of the forum are TASS and the Kommersant publishing house.
Media partners – Forbes, Rossiyskaya Gazeta, Izvestia MIC, the Union of Journalists of Russia, the InterMedia news agency, ArtMoskovia, the Kultura newspaper, the Eurasian Patent Organization, the KinoReporter magazine, the Regions of Russia media holding, the Federal Press “, magazines” Strategy “,” Invest-Foresight “and” Tochka ART “, portals” Science and Life “,” Culture “, ICT-Online, Expomap, Devdiscourse, ComNews, MovieStart, Telesputnik, Mixed.News, Kino- Teatr.ru.
