Russia, St.Peterburg. Facebook social network logo.
At this stage, more than 31,000 companies that are clients of the Russian online recording platform YCLIENTS will be able to use the new “Book” button in the interface of their Instagram and Facebook business accounts. According to the service, every month more than 500 thousand customers sign up for popular services – haircuts and coloring, personal training or an appointment with a doctor – via Instagram. In the beauty segment, the rate of online registration through social networks can reach 50%. According to experts, thanks to the intuitive button, beauty salons, sports studios and private clinics will be able to increase the conversion of customers from social networks by about 20-25%. Yuri Petro, the founder of YCLIENTS, emphasizes that the new button for recording via social networks will radically change the behavioral pattern of consumers, as the pandemic once taught to order products from stores online.
