“Motor” – in our case, from a song about pilots – “and instead of a heart, a fiery one …” And the heart in a computer system is a central processor.
I foresee the next groaning of experts: Apple has not shown anything revolutionary new. Again, the predictions about fundamentally new devices that Tim Cook will show to the world did not come true. And then it will be, again, as always – the devices shown at the premiere will fly apart like hot cakes. Because computer “experts” need a HYIP, and consumers – a familiar and reliable device, updated so that it can be even more convenient and fun to work with.
In this sense, the new iPadPro tablets and iMac desktops with the powerful M1 processor are just what you need. The amount of information that needs to be processed is growing incredibly. And more and more professions are associated with work with such volumes. If earlier powerful graphic stations were needed by artists and video editors, today architects, journalists, big data specialists, fans of computer games and game designers, doctors (telemedicine) and teachers (virtual experiments, remote demonstration of lessons) are increasingly confronted with so that they need mobile devices with maximum power.
What did Apple present (let's ignore the story about the credit card that doesn't work for us)?
Monoblock
The iMac desktop system received a powerful M1 processor, which was previously installed in Apple laptops. As a result, the performance of the computer when working with photos and videos has increased to 85 percent. And this, in my opinion, is the main conquest.
A more compact body – its thickness has decreased by 50 percent – in my opinion is not important. iMac, in my opinion, did not clutter up the table much before. Another thing is that now these computers are available in seven cheerful colors. Apple is again moving away from strictly gray aluminum into a world of bright colors (can anyone else remember the “aquarium” light blue body of the iMac G3 born in 1998?)
And I am sure that sales of the 2021 iMac will grow not only because of the powerful chip, but also because the bright, “spring” Apple computer in a stylish design will become a decoration of the desktop.
Although the rest of the improvements will make life easier for the user: a magnetic power connector, finally a two-meter wire that goes to the outlet (no need to pull the extension cord). And, of course, Apple's trick: an even brighter Retina display with True Tone technology supporting 4.5K resolution. And the diagonal itself has grown – from 21.5 to 24 inches. Well, an important detail for victims of online conferences is the front camera with 1080P resolution, which will give the correct picture even in low light.
We have a new iMac will be sold at a price of 129,990 rubles.
The tablet
Apple is also steadily developing its family of professional tablets. The updated 11-inch and 12.9-inch iPadPro now also features a powerful M1 processor. And this makes the already cool “bugs” competitors of laptops with the same prefix.
Recently and more and more often I see that business people, specialists who work a lot with graphics, prefer to take tablets on trips, not laptops. They are lighter, and in performance they are not inferior. And with the Magic Keyboard, they easily turn into a laptop.
The updated iPadPro received an even brighter screen (the 12.9-inch model is a masterpiece of the revolutionary miniLED technology).
I also liked the new 12MP front-facing camera. But even more so is the Spotlight feature.
You can move around the room during a call, but you will still remain in the center of the frame. And when other people come into the field of view of the camera, the camera itself will enlarge or reduce the “window” so that everyone fits on the screen. A useful thing for those who are forced to participate in video conferencing.
At the same time, the coolest model of the new iPadPro received a drive with 2 TB of memory. The data transfer speed increases, since external devices can be connected via Thunderbolt 4. But support for 5G networks is not yet relevant in Russia – such networks are still being deployed.
iPadPro with a diagonal of 11 inches will be sold at a price of 77 990 rubles, and from 12.9 inches – from 106 990 rubles
And one more thing…
No, we haven't seen the iPhone 13. Alas. Only a smartphone in a new case – purple. Beautiful, bright … Again, in the logic of the painted iMac.
Well, another useful thing is the AirTag, which, like a keychain, can be hung on things that have a habit of disappearing – for example, keys, a TV remote control, or something like that. And when the thing once again hides from you, it will still be possible to find it with the help of the Locator – just like phones, tablets and laptops were searched for before. Eh, it looks like I'll have to buy such a thing – too often car keys are mischievous.
A set of four tags will cost about 10,000 rubles.
