Swedish retailer IKEA (Ingka Group) plans to change its restaurant menus by 2025 so that half of the main dishes are made from plant-based products.
According to the company's plans, 80% of the meals offered at IKEA restaurants will be free of red meat, and 80% of the ready-made packaged meals that are on sale will be made from plant products.
“Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a difference,” said Lena Pripp Kovacs, Sustainability Leader, Inter IKEA Group. “Greener choices should not be a luxury for the few, they should be part of people's daily lives,” she said in a press release from the company.
At the same time, IKEA promises to keep its signature Swedish meatballs on the menu, despite the fact that the company has developed plant-based versions of the dish over the past couple of years.
More than 680 million IKEA visitors bought food at IKEA restaurants and bistros as well as Swedish grocery stores in 2019, according to the company.
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Publication from IKEA Russia (@ikea_rus)
The IKEA network in the world has more than 370 stores. In Russia, the retailer has 14 stores in the MEGA shopping centers, of which three are located on the Moscow Ring Road. There is also an IKEA Khodynskoye Pole urban-format store and two design studios in Moscow.
