Many fitness studios are unlikely to survive the corona crisis. According to the market research institute Industry Radar, a huge wave of bankruptcies is imminent.
The corona pandemic has hit some industries particularly hard, including fitness studios. Many operators are unlikely to survive the month-long closings.
According to the market research institute Industry Radar, a huge wave of bankruptcies is imminent. As early as 2020, sales plummeted by 18 percent to 198 million euros. For 2021, the institute expects another drop in sales of around a quarter. “Many studios will not survive this bloodletting,” said industry radar in a broadcast on Thursday.
“Due to a lack of planning security and a lack of political concepts, an entire industry is facing the end,” criticized the spokesman for the Austrian fitness companies, Christian Hörl. He demands that fitness studios should reopen on January 25th at the same time as the catering trade.
Many people are threatened with negative long-term health consequences if they cannot follow their training and therapy, he argues.
In the coronavirus year, the number of fitness studios stagnated at around 580 locations. A decline of almost 14 percent is expected in 2021 and another eight percent in 2022 to only 460 locations.
Fitness centers, yoga studios and the like have been closed continuously since November 3rd, just like the catering trade. Industry radar assumes that not all training members will return in the short term.
“Many of them equipped themselves with the appropriate equipment at home during the lockdown. In any case, a significantly higher market concentration can be expected in the medium term. This at least makes price comparisons easier.”
