The German company Hubert Burda Media takes over NetDoktor.at and Netdoktor.ch. Owner Dr. Dichand: “The digital market knows no borders.”
Hubert Burda Media will take over the digital brands NetDoktor.at and NetDoktor.ch on February 1st, 2021. from netdoktor.at GmbH based in Vienna. Since August 2019, NetDoktor.de , one of the German market leaders, has been part of Burda's health portfolio. With the acquisition of the two NetDoktor platforms in Austria and Switzerland, Burda will in future be the largest provider of digital health information in German-speaking countries (D / A / CH). Both parties have agreed not to disclose the purchase price.
➤ Dr. Eva Dichand, owner of netdoktor.at GmbH: “The digital market knows no boundaries as in the classic publishing business. We are pleased that netdoktor.at and netdoktor.ch will now appear together on the German-speaking market under the professional leadership of Burda.”
➤ Philipp Welte, Burda board member: “The takeover of the platforms NetDoktor.at and NetDoktor.ch underlines our journalistic claim as a leading provider of digital journalistic health information in German-speaking countries.”
The platforms NetDoktor.at and NetDoktor.ch will be operationally integrated, like NetDoktor.de , into the BurdaVerlags area “Popular”, in which the central Health Competence Center strategically controls all health journalistic activities.
➤ Kay Labinsky , CPO BurdaVerlag “Popular”: “We are pleased to continue the expansion of our strong health portfolio and to be able to provide our neighbors in Austria and Switzerland with competent information on all health topics at any time. The three German-speaking NetDoktor -Portals will therefore be strategically and sensibly managed from a single source in future, thematically tailored to the country-specific needs.
