Yesterday Honor held a major presentation at which it introduced the new flagship Magic 3 line. The event itself and the fresh pricing policy showed that the company intends to break into the big league.
This was confirmed by the words of the head of the brand. He said that after the separation from Huawei, Honor intends not only to regain its previous positions, but also to reclaim a piece of the market. According to Gizmochina, it is in this connection that the Chinese IT corporation intends to fight not with anyone, but with Apple itself.
For this, the company intends to produce top-end smartphones and release them in the highest price segment. The first step in this direction is the Magic 3 range, the most basic model of which costs 900 euros.
If we talk about Honor Magic 3 Pro +, then the company asks for it at all 1,500 euros. This, by the way, is the price that Apple is asking for its top flagship – the iPhone 12 Pro Max.
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