The discounter Hofer was a pioneer in inexpensive FFP2 masks. Now the Hofer boss is announcing a completely new store concept for his branches.
Even before the new, widespread FFP2 mask requirement was announced in Austria, discounter Hofer drove down the price and offered the masks for a cheap 59 cents. Some of them are currently even given free of charge. The aim is to offer both employees and customers the best possible protection, says Hofer boss Horst Leitner in an interview with the “CASH” trade magazine.
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In the first few days, 50,000 masks were given out for free and 3.5 million masks were sold, the Hofer boss gives concrete figures. At the same time Leitner announces a completely new store concept. As it is said in relation to “CASH”, in addition to examining new locations, they want to strengthen and enlarge the existing area and also to set up new branches at previous locations.
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The new store concept should “set up Hofer well for the next 15 years”, they say. They want to stick to the strategy of exclusive brands, whose share is over 90 percent. These are developed and further developed together with the suppliers exclusively for Hofer in order to be able to guarantee the high quality and sustainability of the products, the CEO said in an interview: “This is a great opportunity for both us and our suppliers”.
