Hirscher
Marcel Hirscher is the idol of Austrian youth skiing. Who impresses the ski star himself? He calls his entrepreneur role model.
From sports hero to young entrepreneur! Marcel Hirscher had an eventful summer. Enduro fall with a broken leg, separation from his wife Laura, then setting up his own ski company. The Annaberger has big plans with “Van Deer”.
The 32-year-old wants to produce “World Cup skis for everyone”. The Austrian amateur runners and racing drivers should benefit equally from his expertise and meticulousness. He is certain: “These skis will win World Cup races!”
When he presented his new heart project at the beginning of October, Hirscher was bursting with energy. Two years after retiring from active racing, the eight-time overall World Cup winner is passionate about his new role.
But who does a man take as a role model who was the best in the world in his previous job, and is himself the idol of the next generation of skis? The father of two now reveals that in an interview with his sponsor Audi.
When asked which entrepreneurial success story inspires him, Hirscher said: “Definitely that of Dietrich Mateschitz and Red Bull! The stories from the beginning, how it all came about, fascinate me and gave me goose bumps. When you see what's going on What has become a model company from what is there today, you can only take off your hat. “
With Red Bull, Mateschitz created a shower empire that became a global success story. In addition to its drinks, the brand is also known for investing in sports.
Hirscher is also one of the numerous Red Bull athletes. He seems to identify with his sponsor. Maybe he even got one or two tips from Mateschitz for the marketing of “Van Deer”.
Hirscher about his brand: “There is a lot of passion and my entire wealth of experience in it. The start was solid, but we have to stay tuned and innovative. So I will certainly not get bored.”
