4
Due to the corona pandemic, sales fell to their lowest level since 1997.
The corona pandemic brought the manufacturer of the cult motorcycles Harley-Davidson to a slump in sales and red numbers.
Decline in sales
With a 39 percent decline in sales to $ 531 million, the company posted a net loss of $ 96 million in the fourth quarter.
A year ago, a profit of 13 million euros had fallen. For the year as a whole, sales fell by 32 percent to around 145,200 motorcycles, the lowest level since 1997.
retreat
To turn things around, CEO Jochen Zeitz is relying on more expensive motorcycles and withdrawing from markets with weak growth such as India.
