Several leading companies have decided to suspend advertising contracts with X.
A number of leading companies announced the suspension of advertising contracts with X (formerly Twitter) amid accusations of anti-Semitism by the owner of the social network, Elon Musk , as well as the placement of advertising posts next to pro-Nazi messages. Warner Brothers Discovery, television network Paramount and film studio Lionsgate have stopped advertising on X (Twitter) amid an anti-Semitic storm on the platform.
The New York Times writes about this.
IBM pulled its first advertisement from the platform. IBM has removed its advertising from social network X due to pro-Nazi posts.
The company said juxtaposing its ads with Nazi content was “completely unacceptable.” X chief executive Linda Yaccarino said on November 17 that the platform is “extremely clear about its efforts to combat anti-Semitism and discrimination. There is absolutely no place for this anywhere in the world.”
Apple subsequently decided to end all collaboration with social network X. Apple was the platform's largest advertiser, accounting for nearly $50 million in company revenue in the first quarter of 2022.
What preceded
On November 15, Elon Musk supported a tweet from a user who wrote that “Jewish communities are spreading hatred towards white people,” in a comment he noted: “You spoke the absolute truth.”
Musk subsequently countered that the post was anti-Semitic. But a White House press secretary said his endorsement of the post, which sparked outrage online, was “unacceptable.”
“It is unacceptable to repeat the disgusting lies behind the most fatal act of anti-Semitism in American history at any time, let alone a month after the deadliest day for the Jewish people since the Holocaust,” Bates said, referring to the Oct. 7 Hamas attack on Israel. .
Company X said it has stronger brand safety controls than other social networks and that the level of hate speech and extremism on the platform has decreased, despite significant cuts to the company's safety team. Several outside groups disagree with the company's assessment and argue that extremism and hate speech have grown under Elon Musk's leadership.
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