A few years ago, news appeared on the network that ads would soon begin to appear directly in games. The presence of such ad inserts was attributed, among other things, to titles from Electronic Arts.
So, it was announced that the company Simulmedia, which is developing the corresponding advertising platform, has already signed a deal with EA. Now representatives of the latter have addressed the public with an official denial of this news. EA has reportedly not entered into any deals with the company planning to insert ads into games. Moreover, according to EA, she has no plans to place commercials in her titles.
“ After misleading reports that we want to incorporate TV-style ads into our games, we wanted to make it clear that in-game ads are not what we're doing right now. We have not signed any implementation agreements. Creating the best gaming experience remains our priority, ” EA shares.
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