Japanese experts have calculated the cost of Apple's iPhone 12. Writes about this edition Nikkei.
According to their calculations, if only the components of a smartphone are taken into account, then its cost is 373 dollars (approximately 28 thousand rubles). At the same time, the Phone 12 Pro model became $ 33 more expensive than the regular version and cost the Cupertinians $ 406 (30.6 thousand rubles).
In addition, analysts have calculated the cost of each part. So, the most expensive component of a smartphone is the OLED matrix, which is priced at $ 70. In second place in terms of cost was the Apple A14 Bionic chipset for $ 40. Closes the top three most expensive parts of flash memory from Samsung, experts estimated it at $ 19.
Analysts also explained that the total amount of the smartphone is formed by advertising, development and logistics.
Previously, analysts at investment firm Wedbush predicted the success of the iPhone 12 series smartphones in the market. According to Daniel Ives (Daniel Ives), iPhone 12 will be in demand in the US and Chinese markets. The specialist is confident that the company will sell at least 80 million devices during the initial launch period. Ives also described the “super loop” mechanism that awaits the new iPhones. The investment firm estimates that in the near future, about 350 million of Apple's 950 million smartphones will be upgraded.
The iPhone 12 series smartphone lineup was unveiled at Apple's October 13th event. The top iPhone 12 Pro Max, which has a 6.7-inch OLED screen, an Apple A14 Bionic processor, a triple camera with a lidar, up to 512 gigabytes of internal memory, is available in Russia at a price of 109,990 rubles. New Apple smartphones are in demand in Russia. In particular, more than a thousand messages about the resale of devices of the iPhone 12 line appeared on ad sites.
