Apple CEO Tim Cook called 2020 the best year for innovation. The head of the corporation said this during an interview published on Weibo.
Tim Cook talked to He Shijie, a 22-year-old student at the Beijing University of Posts and Telecommunications. In a conversation that lasted 18 minutes, the entrepreneur called 2020 “the best year of innovation for Apple in the company's history.” Cook noted that his corporation has launched the successful iPhone smartphones, Apple Watch and the M1 processor. “We are having a great time with the iPhone 12,” the head of the American IT giant summed up the results of the year and emphasized the success of the flagship phones.
When asked by Shijie about how Cook and his team deal with stress, the entrepreneur said that Apple employees are “fueled by the energy of new products.” “There is no single formula for innovation. Our work is a synergy of a culture of creativity and a culture of collaboration, ”said Apple CEO.
Cook also clarified that the company's success – especially in 2020 – is facilitated by diversity and inclusiveness, when different people come together for a common goal and feed each other. “The biggest reward we receive for our work is seeing how it affects the lives of other people,” concluded Cook.
In conclusion, the head of the American company gave advice to university graduates looking for work. Tim Cook quoted his predecessor Steve Jobs: “You will know when you find it. And if you haven't found it yet, you should keep looking. “
A Chinese interviewer echoed Tim Cook's findings, noting that, thanks to the M1 processor, his new MacBook Air has excellent autonomy and lasts “forever.”
At the end of January, Apple released a report for the last quarter of 2020. Following the results of the period lasting from October to December, the company recorded a record increase in revenue, which for the first time exceeded $ 100 billion.
